Insigns Pty Ltd, Victoria – Carman's Fine Foods entry

2020 Awards won

  • Gold - Fabrication – Large Pylon & Sky Signs
  • Bronze - Illumination LEDs

Entry information:

Designer/Art Directors Name: Callan Laughton

Material used:

  • Fabricated aluminium for the letters
  • Steel for framework
  • LED pixel neon

Name of the Output Device: LEDCTRL

SCOPE: Carman’s Kitchen recently underwent a major renovation development at their corporate headquaters in Huntingdale Victoria. They wanted to elevate their branding with a rooftop sign. Carman’s engaged Insigns to create design options and one of the options was a full colour, programmable RGB pixel neon solution.

OBJECTIVE: To build a one of a kind rooftop sign with programmable lighting and amplify the branding of the company.

DETAILS: All framework, sign fabrication and assembly was managed by Insigns. Engineering, permits, traffic management & installation was also carried out successfully on time and budget.

Carman’s Fine Foods on Vimeo

ASGA approached Insigns Pty Ltd for some additional information following their Award win:

How many years has Insigns Pty Ltd been operating?

45 years

How many staff are employed in the business?


Do you specialise in a particular area in signage?

AIlluminated signage, pylon signs and wayfinding signage.

How much time did the project take from the initial liaison with the customer to completion of the installation?

This one took about 12 months from initial planning to installation. The client already had a primary consent for the sign so it was fairly straightforward.

How many people were involved in the project?


Was it challenging getting the necessary permits to make it happen?

This one was fairly easy as it was approved on a construction permit for the entire site. We are registered builders so the building permit process is much easier for us. The council made us install over a weekend with the entire street shut down.

How did you celebrate your win?

We weren’t able to do much because of the COVID lockdowns here in Melbourne. We did announce to our client and employees.

Is this the first time entering the Awards?