Visionary, Australia’s leading innovator in sustainable signage solutions, has launched its Visionary Green Recycling Program and GBoard, designed to trasnform signage waste into circular building materials. 

On September 9 2025, the company announced announced the launch of its Visionary Green recycling program, a groundbreaking initiative designed to eliminate self- adhesive signage waste from landfill and create a circular economy for the signage industry.

The Visionary Green program provides a simple, circular pathway for end-of-life signage: businesses can replace traditional PVC self-adhesive signage with Visionary’s PVC-free alternatives, return used signage materials for collection, and recycle them into sustainable products.

A key innovation of the program is GBoard, a multi-use engineered panel manufactured by saveBOARD. GBoard incorporates post-consumer signage waste alongside recycled packaging and plastics, transforming end-of-life signage into a strong, low-carbon alternative to plywood and giving the signage industry its own circular solution.

“Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life,” said Tom Matthews, Managing Director of Visionary. “The program was created to provide a practical, industry-wide solution. GBoard demonstrates what’s possible when signage waste is diverted from landfill and given a new purpose.”

Closing the Loop for Signage

The Visionary Green program provides a simple three-step pathway:

1. Replace – use Visionary’s PVC-free materials instead of traditional PVC
   signage.
2. Return – collect and divert used signage from landfill.
3. Recycle – transform waste into GBoard, ready for reuse in hoardings,
   displays, fit-outs, and construction.

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  Gboard hoarding with signage

 

 

 

 

 

 

Every panel of GBoard diverts approximately 25 kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, infinitely recyclable building material.

GBoard: Designed for the Signage Industry

GBoard represents a breakthrough for the signage industry.

• Green by design – The “G” connects directly to the Visionary Green
  program and its mission to eliminate signage waste from landfill.
• Made for signage – Unlike other recycled panels, GBoard is the first to
  incorporate post-consumer signage waste, giving the signage industry its
  own circular solution.
• Innovation you can trust – Developed by Visionary through the VisionaryGreen program and manufactured with saveBOARD’s proven technology,GBoard brings together material innovation and world-class production.
• A symbol of progress – Every GBoard panel is proof that signage waste can
  be recycled into something strong, practical, and valuable – a milestone
  the industry can proudly stand behind.

Paul Charteris, CEO of saveBOARD, said, “saveBOARD’s mission is to transform waste into high-performance building products. Working with Visionary and the Visionary Green program to create GBoard allows us to extend this mission into the signage industry – a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste.”

About Visionary

Visionary is an Australian company dedicated to innovation in signage and sustainability. Through its flagship Visionary Green recycling program, the company is striving to eliminate signage waste by offering PVC-free materials and a fully circular pathway for end-of-life signage.

https://www.visionarydigital.com.au/visionary-green/
e:[email protected]
p:1300 518 050

About saveBOARD

saveBOARD manufactures low-carbon, high-performance building materials from upcycled waste streams. Their proven technology transforms everyday packaging and industrial waste into engineered composite boards, helping industries across Australia and New Zealand reduce landfill and carbon emissions.

www.saveboard.com.au