The Australian Sign & Graphics Association (ASGA) has announced it will have people on the ground at SIGN CHINA 2025 Shenzhen, providing connection and support to Australian businesses at this important global sign and graphics show.

The expo, which complements the well-known September shows in Shanghai, has been reintroduced this year after a ten-year hiatus and will run from 17-19 February, 20256, at the Shenzhen Convention & Exhibiton Center, Futian District.

Organisers say the show is expected to attract sign and graphics professionals from more than 100 countries and regions to see the latest innovations right in the heart of China’s ‘Silicon Valley’.

Visitors can expect a comprehensive display including sign making equipment, materials, signage & lightbox, POP display, exhibition equipment, LED lighting, LED displays, and digital signage, enhanced by the event’s co-location with LED China, which offers an in-depth look at the digital transformation.

Damian Nielsen, ASGA Member & Events Manager, will be attending and hosting a catch-up for Australian visitors during the show.

ASGA’s Damian Nielsen will be on the ground in Shenzhen.

“As part of our ongoing commitment to support and elevate the Australian sign and graphics industry, we will be on hand at SIGN CHINA Shenzhen to help Australian businesses engage and network, to ensure they stay ahead of the curve,” Damian says.

“With visa-free entry to China for ANZ visitors, SIGN CHINA Shenzhen is sure to be popular with industry professionals to see, learn and connect – and there’s still plenty of time to make arrangements.

“For those who are heading to Shenzhen next month, we’ll have plenty on offer to enhance your visit including an exclusive networking event at 2pm on Tuesday 18 February,” he added. With the exact location to be confirmed, Damian urges attendees who want to join the gathering to contact him at [email protected] or on 0448 274 211.

Those interested in SIGN CHINA 2025 Shenzhen can find more information on the website and pre-register for the show via this link.