Following strong interest in the Make it Happen Signage Bootcamp announced earlier in the year, ASGA and Make it Happen Signage Consultancy have announced three more, half-day bootcamp events for a range of professionals involved in the signage industry.

The Signage Bootcamp, which was announced earlier this year, will run at the Sydney Showground on Monday 19 May – the day before Visual Impact and PacPrint open at the same venue – giving Australian businesses the chance to get up to date on the latest materials and techniques and gain knowledge and expert insights into running a successful signage business.

Mick Harrold, President of ASGA, says places for the full-day event are filling fast and, with spaces strictly limited, the association was keen to ensure as many people as possible have access to the acclaimed bootcamp experience.

“We’ve been in discussions with Sam Armstrong and Michelle Henry from Make it Happen Signage Consultancy for months now, and are absolutely delighted to be bringing these world-famous bootcamp events to Australia,” he says.

“With only a few places remaining in the full-day Signage Bootcamp, we went back to Sam and Michelle to see if we could schedule more events, and they have come back with three fantastic, half-day ‘mini-bootcamps’ which will answer the needs of a wide range of industry businesses.”

The three, newly-announced events include an Illuminated Signage Workshop, On The Frontline, and The First Drill. They will join the full-day Bootcamp event, so the entire program now includes:

• Make it Happen Bootcamp – 9:00AM – 4:00PM, Monday 19 May, 2025
• Illuminated Signage Workshop – 8:30AM – 12:30PM, Wednesday 21 May, 2025
• On the Frontline – 1:30PM – 5:30PM, Wednesday 21 May, 2025
• The First Drill – 8:30AM – 12:30PM, Thursday 22 May, 2025

Michelle, who will run all four workshops with Sam, says the three, half-day events will bring attendees the best of the information, innovations and ideas from the full-day Signage Bootcamp in more focused sessions to cater for specific business needs.

“The first of these half-day workshops will be on Illuminated Signage on the Wednesday morning, and is designed for business owners, fabricators, estimators, sales and marketing staff and anyone who wants to brush up on their knowledge of this important area,” she explains.

“We’ll cover a wide range of illuminated signage solutions from fabricated and illuminated panels, to flex face signage, illuminated letters, blade signs, totems and pylon signs, discuss on-trend and innovative products, and show you how you can expand your product range to meet market demand.

“That afternoon, we’ll be running On the Frontline which, as its name suggests, focuses on increasing sales, building better relationships and creating exceptional customer experiences.

“This workshop covers everything from communications skills, sale strategies, and more, it’s designed for business owners, sales professionals, estimators, project managers, designers or marketing staff…in fact, anyone in customer-facing roles.

“Finally, on the Thursday morning, we’re planning a session designed specifically for those who procure or design signage, or who may be new to the industry and just feel that they would benefit from more knowledge and confidence to contribute effectively to their role.

“It’s an information-packed workshop that will cover all the basics, giving delegates the essential foundation required to succeed.”

As with the full-day Signage Bootcamp, places for each of these workshops are limited to ensure participants have the opportunity to get the most out of the session by participating fully in discussions and hands-on demonstrations.

“This is a great opportunity for Australian signage businesses to be among the first in the country to enjoy the benefits so many other businesses across the UK and USA have already experience in these Make it Happen Signage Bootcamp events,” says Mick.

“As a past participant, I can assure you that whether you are new to the industry or a seasoned professional, you’ll definitely come away with new knowledge, skills and ideas from these fantastic sessions.”

To find out more, or to book for any of these sessions, go to the Current Events page on the ASGA website.